Divine Blog Post

Do you practice authentic marketing?

two women connecting

Do you practice authentic marketing? Is it in integrity?

Marketing is the most amazing thing in the world. It really is. It gives you an opportunity to let people see who you are, what you do and how and why you do it. It gives you an opportunity to share yourself with the world.

It gives your people an opportunity to see you, to get a sense of your work, and to get a sense of the transformation you can help them achieve.

two women connectingOn top of all of that yumminess, there are so many wonderful, fun ways you can market your services.

  • You can share through the many social media platforms:
    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Pinterest
    • MeetUp
    • YouTube
    • Instagram
    • and so many more.
  • You can pay for ads on many of these platforms.
  • You can create groups, offer teleseminars and webinars, and live events.
  • You can host a radio show.
  • You can participate in or host a joint venture giveaway.
  • You can network.
  • You can do speaking.
  • You can do post card campaigns and direct mail.
  • You can join online directories or do article marketing.
  • You can attend events and sponsor them.

Each of these wonderful ways to market then come with their own challenges:

  • Is this the right medium for me and for my people?
  • How do I systematize it?
  • How do I find the sweet spot with this particular marketing campaign?
  • How much time do I invest in order to determine whether this marketing effort is worth it? (In other words, what is my ROI or return on investment?)
  • Where do I draw the line?
  • How much money, time and effort do I invest in support in making this marketing work?
  • How can I show up fully, authentically and in integrity?

The dark side of marketing is this: people and/or companies offering a lot of promises that simply aren’t delivered. They offer you lot of promises for little return.

Everywhere you look, you can find many people selling their own marketing system. “Look, it works for me! Try this. It’s easy. It’s the solution to all of your problems in your business.”

(This morning, I learned of one person selling how to do Facebook ads. This person is investing $1,000/day in Facebook ads. $1,000 a day. Can we just say “Wow!”)

I don’t know about you, but I’m tired of the hype. I’m tired of the empty promises people make about their products and services. I’m tired of being led down the yellow brick road.

Sometimes, I feel like I’ve lost my innocence.

All of us exchange innocence for wisdom, whether it is in our lives or in our business. Our work is to reclaim our innocence and combine it with newly-acquired (and often hard-won) wisdom. Always. This is no less true in business than it is in our lives.

So here’s the thing with marketing. Marketing your services is essential. It can be great fun. And it matters.

Your marketing matters. It changes lives.

But there are few things that will destroy your reputation more quickly than an empty promise and hype. Once you’ve destroyed your reputation, people no longer believe you. They no longer want to work with you. And they will tell people. I promise you.

So, be your word. Be authentic. Be truthful in your marketing. Be clear in your offerings.

And be a stand for your people. They need you to do that. They want you to do that.

It’s one of the greatest gifts you can give them.

 

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