I’m going to share something so personal and so real about what I’ve been through in building my own business as far as fearless Divine pricing, that it scares me a bit to share it. (I feel like I’m showing my panties by sharing this.)
You see, my private clients know this. But they are in my inner circle. They get to see all of the behind-the-curtains pieces of building a business, and they see – and hear – all the juicy stuff.
But I haven’t shared it with the rest of the world. Not publicly. Until now.
Years ago, when I first started building my business online, I began to pay attention to what other coaches were charging. And some of them were charging a LOT of money!
It was heady stuff!
When I began to work with my coaches I charged what they coached me to charge. At one point, I was charging a lot of money for someone to coach with me. And I mean a lot.
But then I began to really take a look at what I was choosing to participate in. I took a look at who I was being and on what I was focusing.
And I didn’t like what I saw.
It didn’t fit. It didn’t fit my values, and it didn’t fit my vision.
I realized I was chasing money – and it wasn’t what I wanted to be doing in my business. To me, that was a part of what was wrong in the coaching world – and business in general. Don’t get me wrong, I’m all for abundance. But I’m not for charging whatever you can charge just because you can do that.
I believe that people shouldn’t have to go broke
in order to get the help they need.
So I decided to change. Doing so was pretty uncomfortable: I had to delve deeply into what I really wanted to stand for in my business, and who I really wanted to be.
I realized that what I really wanted was this:
- I wanted a business that was fun and easy.
- I wanted a business that provided great value to my clients – far more value than what they invested.
- I wanted a business that provided great service for my clients.
- I wanted a business that supported me & my clients beautifully.
- I wanted a business that provided high quality products at a fair price.
- I wanted a business I could be very proud of.
- I wanted a business that made a powerful difference in the lives of others.
In order to create that, I had to get very clear about what that looked like. And the only way to do that was to look at what I had seen modeled and decide what I liked about those businesses and what I didn’t like about those businesses and then put together my own authentic version.
The businesses I’d modeled mine after were charging lots of money and providing some good information, but not enough true support. In one instance, I remember emailing one mentor about a problem I was having and needed an answer on how to handle the situation. I got an email back 7 days later. This person later told me “Your emergency is not my emergency.” (I was paying a whole LOT of money to work with them and it was only my second email in about a month’s time!)
What a gift that was! Because it taught me how I didn’t want to be as a coach. It felt so incredibly out of integrity to me to neglect a client like that.
At this point, I knew what I didn’t want, but I sure as heck didn’t know what I did want. Not fully, anyway. I just knew that what I was seeing was not something I could – or would – do.
Against all of my training, I decided to lowered my prices. And against all of my training again, I decided to follow my intuition and create a low-cost business club the Divine Business Club.
It was my vision that it would provide fabulous training, coaching and mindset or energy support. (Curious? Check out some of the past trainings here to see what I’m talking about:
Creating the Club at this super low price wasn’t about me not “knowing my value.” Heck, I knew my value. It was about being aligned with my values: great service, high quality, fair price.
My business aligned even further with my own Divine Truth. Not anyone else’s. Mine.
Then, in 2013, I had another “Divine Ah-ha!” about the way people paid for my services. I had been trained that if you ever let payments go past when a program ends, you likely wouldn’t get your money. The training was to ALWAYS be sure people pay before the program ends.
But it seemed to me that if you are asking your clients to trust you to guide them, then it’s is right that you trust them to pay.
More than that, we are being called to trust the Divine to provide the clients who will honor your services and pay for them as they agreed.
And here’s the biggie with this:
You need to BE someone who honors her own agreements.
We all know that what we sow is what we reap.
If you are someone who doesn’t honor your agreements,
you can count on attracting that type of client.
And vice versa,
If you are someone who honors your agreements,
you can count on attracting that type of client.
I decided to offer 2-year payment plans for one year of coaching. It worked. Clients so appreciated the opportunity to get the help they needed but to stretch out their payments.
Getting the help they needed to build their business
was finally affordable.
My business aligned yet again.
Doing a two-year payment plan was against EVERYTHING I’d been taught. But that didn’t matter. The Divine was guiding me in my business, and showing me ways I needed to trust so that people could get the support they needed to bring their gifts to the world. That’s why I’m doing this, after all.
When someone goes to college or university, many times they need to take out loans. They then make payments. When we buy a house, we make payments. Often, when we buy a car, we make payments.
Why should getting the help you need to build your business be any different?
The truth of the matter is, if you get help building your business, you can create a business that will support your life. For years.
But if you don’t, you will likely always have challenges with explaining what you do to your people, with getting clients and making the money you could be making.
Who wants that? (I know I don’t.)
As you determine your pricing, your payments, and your offers, remember your values. Your deep core values.
- Who are you in your work?
- What do you stand for?
- What is important to you?
- What truly matters?
- What are your “shoulds” (i.e., “I should do that”), and
- Can you let some of them go?
- Do they serve you still?
- Who are you being in your work?
- How connected to the Divine are you?
- What is it you really, really want?
The sooner you ALIGN your business, your pricing,
and your offerings with your VALUES,
the faster and more beautifully
your business will grow.
Just try things and know that you can always tweak it if it’s not your sweet spot. How else will you find where your sweet spot is?
Here’s your bottom line (always, right?):
Trust your Divine guidance.
Trust the Divine.
And watch what flourishes!